This is a terrific example of 1970s American commercial illustration, and the artist behind it is particularly noteworthy.

Your poster, “Babe Ruth Had It,” was illustrated by John Alcorn (1935–1992), an influential American graphic designer whose work helped define the colorful, playful visual language of the 1960s and 1970s.

Unlike traditional baseball memorabilia, this poster is actually an advertisement for a printing company. It uses Babe Ruth as a symbol of American greatness to sell the quality of commercial printing.

John Alcorn was an American illustrator, graphic designer, and typographer who became known for his highly imaginative illustrations and distinctive hand-drawn lettering.

He was part of the generation of commercial artists who transformed American graphic design during the 1960s and 1970s.

His career included work in advertising, publishing, and editorial illustration. He was associated with Push Pin Studios, the influential New York design studio whose artists rejected the rigid conventions of modernist graphic design in favor of historical references, ornamentation, humor, and expressive typography.

Dimensions: 25”x36”

Approx 1000-1200pcs